Snapshot is where I share the strategies, lessons, and experiments that actually work, based on real campaigns, real teams, and real results.
I’m Hannah, founder of the growth agency Aperture, and someone who’s spent the over a decade helping products grow.
You probably know I try to post most days on LinkedIn, but as we watch the quality drop (you've seen it too, right?), I'm moving more of my thinking here. Where I can go deeper, be more candid, and share the things that don’t belong in a carousel.
Before founding Aperture, I led growth at four companies. I’ve been named App Marketer of the Year, Business Consultant of the Year (twice), and my agency was awarded Most Innovative Growth Agency of the Year.
We work with everyone from early-stage startups to unicorn conglomerates, running performance campaigns, developing positioning, and making paywalls and products that convert and retain.
If you’ve ever seen one of my talks, or found me via a panel or podcast, you’ve probably heard me say things like:
→ Ads are research
→ Your paywall is your performance
→ Most teams don’t need more tests - they need better questions
This newsletter is where I go deeper.
So what is Snapshot?
Every post is built around a real insight: a CAC drop, a creative test, a message that changed everything, or something we thought would work and… didn’t.
I’ll share lessons from the trenches, client experiments, breakdowns of what worked (and what didn’t), plus the strategy frameworks we use inside Aperture.
What do premium subscribers get?
Paid subscribers get full access to:
→ Every post (including case studies I don’t share publicly)
→ Full teardown archives
→ Message testing walkthroughs
→ Exclusive frameworks and behind-the-scenes creative tests
→ Comments and community - and probably some spicy takes
Who is this for?
Founders, growth leads, PMs, and performance marketers who are tired of second-guessing their creative, spend, or messaging, and want to see what actually worked, in real campaigns, with real numbers.
Also: if you’ve ever felt like “just run more ads” isn’t a strategy… welcome.
