What if your ads aren’t just ads?

Why we treat creative testing like R&D

I just wanted to start with a massive thank you to everyone who read, shared, or replied to the first post last week.

I’ve been writing for years, but putting it out into the world like this is a bit new for me, and the response honestly meant a lot.

Now, quickly, if you're in Berlin next week, we're throwing a party and I’d love to see you there. It's g…