Most conversions happen earlier than you think
What happens before someone sees your product is everything
There are some stories I keep retelling - not because I like repeating myself, but because they keep catching people off guard.
This one’s about onboarding.
And spreadsheets.
And how I thought I understood user behaviour… until I actually looked at the data.
Back in 2019, I was mapping out time-based conversion funnels for an app.
Painstakingly. Manually. Sp…
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